About Us - Advisory Board

Move It or Lose It are on a mission to transform the health and wellbeing of our nation's older adults. With the support of our advisory board, we're at the forefront of active aging, helping to combat loneliness, and reducing social isolation.

Together we're commited to helping future generations to move more, sit less, and age well!

Professor Janet Lord

Janet Lord is Professor of Immune Cell Biology and director of the Institute for Inflammation and Ageing at Birmingham University Medical School and is also director of the MRC-Arthritis Research UK Centre for Musculoskeletal Ageing Research.

Peter Maskell

Peter joined Move it or Lose it as Non-Executive Director in 2017. He is a familiar figure on the business scene in Birmingham having been Chief Executive of BHSF Group before retiring from a 30+ year career in the health industry. Peter’s vast experience and connections, especially within the health sector, will be of significant benefit to help Move it or Lose it grow and gain a significant market share as we make strides to drive the business forward.

Karen Hill

Karen is a member of the Chartered Society of Physiotherapy and is registered with the Health Professions Council. Her 35+ year career with the NHS has primarily been in the treatment and rehabilitation of older people, including a period as a regional representative for the CSP clinical interest group, and culminating as an Advanced Clinical Specialist in Falls Prevention and Management.

She trained as a Move it or Lose it instructor in 2018, sharing an affinity with the mission of Move it or Lose it to improve the fitness of older people. She has now retired from the NHS to focus on her classes and the promotion of active ageing.

Dr Allison Smith

Allison is Head of Strategy and Development for the Royal Voluntary Service. She has worked in Central Government and for funding organisations, and now uses her knowledge and skills to help older adults age well with RVS.

Professor Sir Muir Gray CBE, FRCPSGlas, FCLIP is an Honorary Clinical Researcher and has worked for the NHS since 1972. Among many other highly esteemed positions, he founded the National Library for Health and was the first person to hold the post of Chief Knowledge Officer of the NHS (England). He is internationally renowned for his expertise and passion for improving health and well-being.


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