About Us

What is Move it or Lose it?

Move it or Lose it! was founded in 2010 by award-winning exercise instructor, Julie Robinson, who has dedicated her career to motivating thousands of people to keep active in later life. Her company has now grown nationally with network of instructors delivering exercise classes to thousands of older people every week. Julie and her team have also developed a range of fitness products including award-winning DVDs, resistance bands and everything else you need to keep fit at home.

Julie Robinson

The past ten years I have dedicated my career to improving the fitness of older people, which is a real passion of mine. After the successful launch of our award-winning exercise DVDs, supported by Professor Janet Lord, Director of the Centre for Healthy Ageing Research, I have expanded the exercise programme out into the wider community.

Beth Rees

Working with older adults has always been a passion of mine. As soon as I met Julie and saw the amazing work Move it or Lose it do first hand, I knew I wanted to be part of the team. Over the last four years I’ve grown with the company, trained to be a fully qualified instructor and assessor as well as supported our network of instructors.

Joe Robinson

I have worked in professional sport, elite football academies and as a personal trainer. I now use my experiences as a practitioner to help support and develop the instructors in our exercise network, TEN. They are making amazing differences to peoples’ lives on a daily basis and it’s important they are recognised for the vital work they do – helping people stay fit for life.

Join Our Newsletter


Faraday Wharf,
Holt Street,
B7 4BP

Training Enquiries:
0871 288 5065

Product Sales:
0800 612 0450

Email Address:

© Copyright 2020 Move it or Lose it
Website crafted and maintained by NDM Creative part of the NDM Hub group.