Over the past ten years I have dedicated my career to improving the fitness of older people, which is a real passion of mine. After running my own successful exercise classes, I launched a range of award-winning exercise DVDs, supported by Professor Janet Lord. Following this, with the help of my team, I developed the endorsed FABS Training Programme so that exercise instructors all over the country can bring people together to exercise and socialise in their local community.
I believe that by working together, we can change the way we age and help older people live happier, healthier and more active lives.
Alongside this I have built Move it or Lose it into a nationally recognised and respected brand, with the support of our collaborating partners at the University of Birmingham Centre for Healthy Ageing Research. We are proud to be chosen as official partners with the Royal Voluntary Service helping their staff and volunteers to deliver our exercise programme at hospital and at home.
Along this exciting entrepreneurial journey, we have enjoyed the following recognition and awards:
I joined Move it or Lose it in 2012 after completing my degree in English Literature from the University of Birmingham. Working with older adults has always been a passion of mine, and after meeting Julie and the seeing the amazing work she does, I knew I wanted to be part of the team.
I’ve since trained to be a fully qualified instructor and assessor, and I provide daily support for our network of hundreds of instructors. I’m skilled in PR, sales and marketing, content design and social media and I manage the daily operations of the business which has grown year on year. I am founding partner of the FABS Training Programme and oversaw the production of our award-winning DVDs and the Fit for Life book.
I joined the Move it or Lose it team in 2015 after working in professional sport, elite football academies and as a personal trainer. Following the completion of a Master’s degree in sport & exercise science, I completed a PhD investigating the biopsychosocial health of older adults and how to maximise this through practical application. I use these skills and knowledge to ensure that everything we do at Move it or Lose it is evidence-based and effective.
I have also overseen the development of innovation at Move it or Lose it including the Get Up and Go app helping those in care homes and hospitals to stay active. As the company grows and develops, we are looking at more ways to stay ahead of the curve helping the fastest growing demographic to stay healthy, happy and active.