About Us

What is Move it or Lose it?

Move it or Lose it! was founded in 2010 by award-winning exercise instructor, Julie Robinson, who has dedicated her career to motivating thousands of people to keep active in later life. Her company has now grown nationally with network of instructors delivering exercise classes to thousands of older people every week. Julie and her team have also developed a range of fitness products including award-winning DVDs, resistance bands and everything else you need to keep fit at home.

Julie Robinson

Over the past ten years I have dedicated my career to improving the fitness of older people, which is a real passion of mine. After running my own successful exercise classes, I launched a range of award-winning exercise DVDs, supported by Professor Janet Lord. Following this, with the help of my team, I developed the endorsed FABS Training Programme so that exercise instructors all over the country can bring people together to exercise and socialise in their local community.
I believe that by working together, we can change the way we age and help older people live happier, healthier and more active lives.

Alongside this I have built Move it or Lose it into a nationally recognised and respected brand, with the support of our collaborating partners at the University of Birmingham Centre for Healthy Ageing Research. We are proud to be chosen as official partners with the Royal Voluntary Service helping their staff and volunteers to deliver our exercise programme at hospital and at home.
Along this exciting entrepreneurial journey, we have enjoyed the following recognition and awards:

  • Winner – The National Diversity Award, Entrepreneur for Age
  • Winner – West Midlands Academic Health Science Network (WMAHSN) Award for Excellence in the Prevention of Illness and the Promotion of Wellness
  • Winner – WMAHSN Long Term Conditions Quality Improvement Award
  • Finalist – Great British Entrepreneur Awards, Entrepreneur for Good
  • Finalist – UK Active Training Awards, Specialist Training Provider
  • Listed in Mills & Reeve 50 Most Innovative Companies
  • Social entrepreneur funded by UnLtd for the Transform Ageing programme
  • RoSPA Project Partner for the 3 year Stand Up Stay Up falls prevention project
  • Author – Stay Fit for Life
  • Fitness Expert for Yours Magazine, People’s Friend and My Weekly
  • Fitness Expert for How to Stay Young on BBC One and Wake up to the Menopause on BBC Breakfast
  • Chair of the West Midlands volunteer group raising over £1 million for Breast Cancer Now 

Beth Rees

I joined Move it or Lose it in 2012 after completing my degree in English Literature from the University of Birmingham. Working with older adults has always been a passion of mine, and after meeting Julie and the seeing the amazing work she does, I knew I wanted to be part of the team.

I’ve since trained to be a fully qualified instructor and assessor, and I provide daily support for our network of hundreds of instructors. I’m skilled in PR, sales and marketing, content design and social media and I manage the daily operations of the business which has grown year on year.  I am founding partner of the FABS Training Programme and oversaw the production of our award-winning DVDs and the Fit for Life book.

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The Old School
School Lane
TF11 8LJ

Training Enquiries:
0800 612 7785

Product Sales:
0800 612 0450

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