move it or lose it, exercise, older adults, elderly

Move it or Lose it! are specialists in fitness for the over 50s.

Move It or Lose It! was founded in 2010 by award-winning exercise instructor, Julie Robinson, who has dedicated her career to motivating thousands of people to keep active in later life. Her company has now grown nationally, with a range of fitness products including five fitness DVDs, resistance bands and everything else you need to keep fit at home.

Julie wanted to expand the business and share her knowledge and experience with other fitness professionals. Aware of the social impact community classes have on the older adult population, Julie developed Move it or Lose it! to be able to train more instructors to provide classes in their local communities. The instructors receive continual support through The Exercise Network (TEN) aiding their knowledge and delivery. By building this network of exercise instructors Move it or Lose it! are helping older people and those with disabilities across the UK to get active to help them age well.

Following an invitation by Professor Janet Lord, Director of The Centre for Healthy Ageing Research, to become a collaborating partner and translate the evidence from their research at the University of Birmingham, Move It or Lose It! assists with the development of practical solutions to improve levels of physical activity in older people. You can therefore rest assured all of our products and training are of high quality and supported by experts in healthy ageing.

As a result of years of collaboration with experts, Move It or Lose It! are proud to offer the FABS Training Programme. Each FABS class covers Flexibility, Aerobic, Balance and Strength providing the four vital components of older adult fitness as per CMO guidelines. This is made up of exercises that are safe, enjoyable, effective and accessible to everyone whatever their ability, and can be done seated or standing. FABS classes ensure age or ability are no longer barriers to an active lifestyle.

I have Multiple Sclerosis and when I first started I couldn’t stand up, now I can! I can do knee bends and transfer my weight from side to side. This has given me so much confidence.” Mary, West Midlands

Meet the Team 

Julie Robinson, Company Founder

The past ten years I have dedicated my career to improving the fitness of older people, which is a real passion of mine. After the successful launch of our award-winning exercise DVDs, supported by Professor Janet Lord, Director of the Centre for Healthy Ageing Research, I have expanded the exercise programme out into the wider community.

As Fitness Expert to Yours Magazine and People’s Friend my aim has been to encourage hundreds of thousands of people to exercise whatever their age or ability spreading the Move It or Lose It! message across the UK.

Awarded the National Diversity Award as Entrepreneur of Excellence in the Age Category and Best Newcomer at Ideal World TV spreading the “feel fit for life” campaign across the UK, I also chair the West Midlands Voluntary Group for Breast Cancer Now raising awareness and funds for this dynamic charity.

My aim is to see Move It or Lose It train 1000 new instructors in being able to provide our FABS exercise classes in their local communities with opportunities for fun and friendship for our fastest growing demographic; older people.

Beth Rees, Operations Director

Working with older adults has always been a passion of mine. As soon as I met Julie and saw the amazing work Move it or Lose it do first hand, I knew I wanted to be part of the team. Over the last four years I’ve grown with the company, trained to be a fully qualified instructor and assessor as well as supported our network of instructors.

At Move it or Lose it, we’re dedicated to providing fun and effective classes in all communities across the UK. Together, we can improve the health and wellbeing of our nation’s older adults and ensure people stay younger for longer.

Joe Robinson, Training & Development Director

Health and fitness have always been passions of mine. Following on from my BSc and MSc in Sport and Exercise Science, my academic work continues with a PhD exploring the relationship between cognitive and physical function in older adults.

I have worked in professional sport, elite football academies and as a personal trainer. I now use my experiences as a practitioner to help support and develop the instructors in our exercise network, TEN. They are making amazing differences to peoples’ lives on a daily basis and it’s important they are recognised for the vital work they do – helping people stay fit for life.


At Move it or Lose it! we are proud of the reputation that we possess within the fitness industry. Supported by the numerous accreditations that we have been awarded, we strive to build upon the fantastic work that we have already achieved in getting people to feel younger for longer.

Our accreditations include:

  • The Centre for Healthy Ageing Research, University of Birmingham
  • UK Active
  • Active IQ
  • Exercise Movement and Dance Partnership
  • Chartered Institute for the Management of Sport and Physical Activity