About Us

What is Move it or Lose it?

Move it or Lose it! was founded in 2010 by award-winning exercise instructor, Julie Robinson, who has dedicated her career to motivating thousands of people to keep active in later life. Her company has now grown nationally, with a range of fitness products including five fitness DVDs, resistance bands and everything else you need to keep fit at home.

Julie Robinson

The past ten years I have dedicated my career to improving the fitness of older people, which is a real passion of mine. After the successful launch of our award-winning exercise DVDs, supported by Professor Janet Lord, Director of the Centre for Healthy Ageing Research, I have expanded the exercise programme out into the wider community.

Julie Robinson
Beth Rees

Beth Rees

Working with older adults has always been a passion of mine. As soon as I met Julie and saw the amazing work Move it or Lose it do first hand, I knew I wanted to be part of the team. Over the last four years I’ve grown with the company, trained to be a fully qualified instructor and assessor as well as supported our network of instructors.

Joe Robinson

I have worked in professional sport, elite football academies and as a personal trainer. I now use my experiences as a practitioner to help support and develop the instructors in our exercise network, TEN. They are making amazing differences to peoples’ lives on a daily basis and it’s important they are recognised for the vital work they do – helping people stay fit for life.

Joe Robinson

What is our impact?

Move it or Lose it has real social impact - from bringing people together in their communities to enjoy excercising and socialising, to helping them stay fit for life in their own homes through our range of resources.

We are working with other organisations such as the NHS, Royal Voluntary Service, St Giles Hospice and Age UK to improve physical and mental health and create real social impact. Please contact us to see our evaluation reports.

Contact Us

Advisory Board

Move It or Lose It are on a mission to transform the health and wellbeing of our nation's older adults. With the support of our advisory board, we're at the forefront of active aging, helping to combat loneliness, and reducing social isolation.

Together we're commited to helping future generations to move more, sit less, and age well!

Professor Janet Lord

Janet Lord is Professor of Immune Cell Biology and director of the Institute for Inflammation and Ageing at Birmingham University Medical School and is also director of the MRC-Arthritis Research UK Centre for Musculoskeletal Ageing Research.

Professor Janet Lord
Professor (Lady) Christine Bamford

Professor (Lady) Christine Bamford

Christine provides a range of OD and Leadership consultancy support to a range of private and public bodies. Including KPMG, Davidson and Partners, NHS Leadership Academy, Further Education Colleges; Sport UK, Age UK, Microsoft and Cabinet Office, Director Generals.

Sarah Beard

Sarah is a full practising member of the Chartered Society of Physiotherapists and is registered with The Health Professions Council. Sarah offers expert musculoskeletal physiotherapy assessment and treatment.

Sarah Beard
Dr Allison Smith

Dr Allison Smith

Allison is Head of Strategy and Development for the Royal Voluntary Service. She has worked in Central Government and for funding organisations, and now uses her knowledge and skills to help older adults age well with RVS.